The Book Is Currently on Pre-Order but Goes on Sale on May 3
Mickle has provided a synopsis of ‘After Steve’ below. The book itself features 512 pages and is expected to go on sale on May 3, 2022. The Kindle, Audiobook, hardcover, and audio CD versions of the book are available to pre-order, giving several options to future readers. It should be an interesting take on things, especially since Apple has been criticized over many topics, such as stifling competition, selling overpriced products, and more. In many ways, Cook was Ive’s opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions. Jobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apple’s valuation to $2 trillion. He also rapidly distinguished himself as a master politician who had forged global alliances as well the ability to send the world’s stock market into freefall with a single sentence. But it came at a cost. The company lost its innovative spirit and has not designed a new device in years. Ive’s departure in 2019 marked a culmination in Apple’s shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul.”
